Clearbit Alternatives: Standalone Enrichment Options Since the HubSpot Move

Since HubSpot folded Clearbit into its own product line as Breeze Intelligence, “Clearbit alternatives” has become a live search again — not because Clearbit disappeared, but because it stopped being a thing you could buy on its own. If you don’t run HubSpot, or you run it but don’t want your enrichment tool locked to one CRM, the standalone-enrichment category that Clearbit used to anchor is worth a fresh look.

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One straightforward standalone option worth knowing up front: Apollo.io, which bundles contact and company enrichment into its own per-seat plans — no host CRM purchase required to use it. More on exactly how that compares further down.

What actually happened to Clearbit

HubSpot acquired Clearbit in December 2023. Through 2024 it wound the Clearbit brand down and re-released the enrichment engine as Breeze Intelligence, sold as an add-on inside the HubSpot product family rather than as an independent product with its own signup flow. As of August 2026, third-party pricing trackers that follow the add-on (Cognism, Landbase, and Cleanlist among them) consistently describe a starting tier around $45–$50/month (annual billing) for roughly 100 enrichment credits, with credits resetting — not rolling over — every 30 days. HubSpot does not appear to publish a standalone Breeze Intelligence price list on its own marketing pages independent of a HubSpot hub subscription; the add-on price sits on top of whatever HubSpot seat/hub tier you’re already paying for, and every aggregator surveyed frames it exactly that way (an add-on cost, not a swappable substitute).

The practical result for a searcher typing “clearbit alternatives” or “clearbit alternative”: the tool is still alive, but only inside HubSpot’s walls. If HubSpot isn’t your CRM, Breeze Intelligence isn’t reachable at any price. That’s the gap this page is about.

What people actually mean by “standalone data enrichment tool” now

Before Breeze Intelligence, “Clearbit alternative” mostly meant “which of these several independent enrichment APIs/tools should I use instead.” Post-move, the phrase carries an extra, more specific requirement buried in it: not gated behind another platform’s purchase. A genuinely standalone enrichment tool needs to:

• Have its own signup and its own price list, reachable without first buying a CRM, marketing hub, or sales-engagement platform.
• Enrich records you already hold (a CSV list, an existing CRM export) rather than only enrich records inside one specific host system.
• Offer an API or integration path so the data can flow into whatever CRM you actually use, HubSpot or otherwise.

That’s the bar this list is checked against — not “is it good software” in the abstract, but “can you actually buy and use it on its own.”

Standalone data enrichment options to consider

A few real, independently-purchasable tools sit in this space alongside Apollo.io. None of these require you to also buy a specific CRM or marketing platform to use them:

• Apollo.io — enrichment bundled into its own per-seat plans (Free through Organization), plus prospecting, sequencing, and a dialer in the same product. Covered in detail below.
• Clay — a workflow-style enrichment tool that lets you chain multiple data providers (including, notably, Clearbit’s old provider relationships and several others) per-record, aimed at teams who want to build a custom enrichment “waterfall” rather than take one vendor’s data as-is.
• Cognism — enrichment plus verified phone/mobile data, positioned more toward EU-compliant (GDPR) outbound sales teams than Apollo’s broader self-serve base; pricing is quote-based rather than published.
• ZoomInfo — the largest, most enterprise-oriented option here; enrichment is one piece of a much larger sales-intelligence suite, sold via a sales-led, custom-quote process with no public price list.
• Lusha / RocketReach / Hunter.io — lighter-weight, generally cheaper enrichment-and-contact-lookup tools, often used for smaller teams or lower record volumes rather than full-pipeline enrichment.

Of these, Apollo.io and Clay are the two most directly aimed at “I want a standalone enrichment layer I can point at any CRM,” which is the specific gap Breeze Intelligence’s HubSpot-only positioning opened up.

Apollo.io’s enrichment, specifically

Apollo bundles enrichment into the same per-seat subscription as the rest of its platform (prospecting database, sequences, dialer) rather than selling it as a separate line item. As of August 2026, third-party SaaS-pricing trackers (Warmly, CloudTalk, PhantomBuster, and Costbench were checked and agree with each other) describe Apollo’s public tiers as: Free ($0), Basic (around $49/seat/month billed annually), Professional (around $79/seat/month billed annually), and Organization (around $119/seat/month billed annually, minimum three seats) — monthly billing runs roughly 20% higher at each tier. Apollo’s own live pricing page did not render a static price table during our check (the numbers appear to load dynamically), but it directly confirms the credit mechanics: a shared “credits” pool covers enrichment, email/phone verification, and AI research together, with a stated fair-use cap of 10,000 credits per account per month for non-paying (free-plan) accounts, and Apollo’s free trial specifically includes 50 general credits plus 5 mobile-number credits.

The practical difference from Breeze Intelligence: Apollo’s enrichment access isn’t conditioned on owning a specific CRM at all — it’s the same per-seat purchase whether your contacts live in HubSpot, Salesforce, a spreadsheet, or nowhere yet.

See Apollo.io’s current plans →

Clearbit alternative, not HubSpot: what actually works if you don’t run HubSpot at all

This is the specific case Breeze Intelligence cannot serve at any price: if your CRM isn’t HubSpot, the add-on simply isn’t purchasable, regardless of budget. In that situation, the standalone tools above are the only real options, not just the cheaper ones. Apollo.io, Clay, Cognism, ZoomInfo, Lusha, RocketReach, and Hunter.io all sell independently of any specific CRM and integrate outward via API, CSV export/import, or a native connector — none of them require HubSpot, or any single host platform, to function.

Worth noting: several of these tools (Clay in particular) can also enrich records that will eventually live in HubSpot — so “not HubSpot” doesn’t have to mean “incompatible with HubSpot,” only “not sold exclusively through it.”

Comparison at a glance

The honest tradeoff: when staying on Breeze Intelligence is actually the better answer

Moving off Clearbit/Breeze Intelligence is not automatically the right call, even given the cost increase and the HubSpot lock-in. If your team’s actual requirement is enrichment data appearing natively inside HubSpot’s own contact and company records — visible in the same record your reps already live in, with no separate platform, tab, or sync step — staying on Breeze Intelligence despite the higher price is the more honest recommendation than moving to a standalone tool. Every standalone option on this page, Apollo.io included, enriches its own database or workflow first; getting that data into HubSpot cleanly still means an export/import step, a native integration, or an API sync — not the same thing as data appearing directly on the HubSpot record with zero extra plumbing. If that native, in-record experience is what you actually need, the money you’d save moving to a standalone tool is likely to be spent back in integration effort. Don’t move for cost savings alone if in-CRM nativity was the actual point of buying Clearbit in the first place.

Where a standalone tool clearly wins: you don’t run HubSpot at all, you want enrichment bundled with prospecting/outreach rather than sold alone, or you specifically want a multi-provider “waterfall” (Clay’s model) instead of one vendor’s data as the sole source.

Frequently asked questions

What are the best Clearbit alternatives?

For most teams evaluating standalone options today, Apollo.io (enrichment bundled with prospecting/outreach) and Clay (multi-provider enrichment workflows) are the two most directly comparable to what Clearbit used to be as an independent product. Cognism, ZoomInfo, and lighter tools like Lusha, RocketReach, and Hunter.io round out the category depending on team size and budget.

What is a good Clearbit alternative, not HubSpot?

Any of the standalone tools above work independently of HubSpot: Apollo.io, Clay, Cognism, ZoomInfo, Lusha, RocketReach, and Hunter.io all sell their own subscriptions and integrate outward via API or CRM connector rather than requiring HubSpot specifically.

Is there a standalone data enrichment tool like the old Clearbit?

Yes — Clearbit’s old model (an independent enrichment API/tool with its own account, not gated behind a specific CRM) is exactly what Apollo.io and Clay both still offer. Breeze Intelligence, the tool Clearbit became, is the one option in this space that is no longer sold that way.

Does Apollo.io require a HubSpot subscription?

No. Apollo’s enrichment is part of its own per-seat plans and works whether you use HubSpot, Salesforce, another CRM, or none yet — it does not require purchasing HubSpot or any other host platform.

Compare Apollo.io’s plans →

Bottom line

“Clearbit alternatives” resurged as a search because HubSpot’s Breeze Intelligence move removed the standalone option, not because the underlying need went away. If native, in-HubSpot-record enrichment is the actual requirement, Breeze Intelligence — despite costing more now — is the honest answer. If you need enrichment that isn’t tied to one CRM, or want it bundled with prospecting and outreach rather than sold alone, Apollo.io and the other standalone tools above are the real, currently-purchasable options.

Try Apollo.io →