Written and maintained by CASRAI Editorial Board
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If you searched “ClickFunnels pricing,” you’re probably trying to answer two different questions at once: what will ClickFunnels actually cost me on the plan I’d realistically need, and is ClickFunnels even the right category of tool for what I’m building? Those are separate questions, and conflating them is the most common reason people either overpay for a funnel-and-commerce platform they don’t need, or underbuy a landing-page tool that can’t do what their business actually requires.
This guide covers both. First, the real, current ClickFunnels pricing (2.0-era plan names, not the old “Basic/Pro/Funnel Hacker” tiers you may have seen referenced elsewhere — ClickFunnels has since renamed its tiers). Then, Unbounce, a dedicated landing-page and PPC-page builder, as the alternative worth weighing if what you actually need is fast, high-converting pages rather than a full sales-funnel-and-checkout stack.
Tip: try code CASRAI at checkout for 15% off, if the offer is currently active for this program — codes vary by vendor and aren’t guaranteed.
ClickFunnels 2.0 pricing (verified August 2026)
ClickFunnels’ current plan names are Launch, Scale, Optimize, and Dominate — the older “Basic / Pro / Funnel Hacker” naming some comparison articles still reference is out of date; ClickFunnels restructured its tiers under the “2.0” branding. All figures below are from ClickFunnels’ own pricing page, checked live in August 2026, and reflect monthly billing with the annual discount noted separately.
| Plan | Monthly | Annual (per mo) | Key limits |
|---|---|---|---|
| Launch | $97 | $81 | 1 workspace, 2 team members, 10K contacts, 3 courses, unlimited funnels |
| Scale (most popular) | $197 | $164 | 5 workspaces, 5 team members, 75K contacts, 6 courses, API access |
| Optimize | $297 | $248 | 10 workspaces, 10 team members, 150K contacts, 10 courses |
| Dominate | annual only | $5,997/yr | 20 workspaces, 20 team members, 400K contacts, 20 courses, VIP support |
Every tier includes unlimited funnels, unlimited visitors and landing pages, a 14-day free trial, and a 30-day money-back guarantee. What you’re actually paying to scale into on a higher tier is contact/email volume, team seats, workspaces, and course capacity — not more landing-page-building capability, which is uncapped from the entry tier up.
What ClickFunnels’ price actually buys you
The number on the pricing page is only half the picture. ClickFunnels bundles several distinct systems that a typical landing-page tool doesn’t attempt to replace:
- Order bumps and one-click upsells at checkout — the core of the “funnel” in ClickFunnels’ name
- Built-in checkout and payment processing, not a redirect to a separate cart tool
- Affiliate management (Backpack, in ClickFunnels’ own terminology) for running your own affiliate program
- A course/membership area for gating paid content behind a login
If your business model genuinely depends on any of these — you’re selling a product with upsells at checkout, running an affiliate program, or delivering a paid course — that bundle is the actual value proposition, and no landing-page-only tool, Unbounce included, replicates it. Buying ClickFunnels for that use case is buying the right tool.
See current Unbounce plans and pricing →
Unbounce vs ClickFunnels: what Unbounce actually is
Unbounce is a dedicated landing-page and PPC-page builder — it does one job and does it deeply: fast page building, conversion-focused templates, and built-in A/B testing. As of August 2026, Unbounce’s own pricing page lists:
| Plan | Monthly | Annual (per mo) | Key limits |
|---|---|---|---|
| Starter | $29 | $22 | 5 pages, up to 500 visits/mo, 1 user |
| Build | $99 | $74 | Unlimited pages, up to 20K visits/mo, popups, sticky bars, 1,000+ integrations |
| Experiment (most popular) | $149 | $112 | Unlimited pages, up to 30K visits/mo, 3 users, unlimited A/B testing |
| Optimize | $249 | $187 | Unlimited pages, up to 50K visits/mo, 5 users, AI traffic optimization |
Concierge and Agency tiers exist above Optimize at custom pricing for higher traffic volumes and agency reselling. Unbounce also offers a 14-day free trial, no credit card required.
Note the different scaling axis: Unbounce’s tiers gate on page count and monthly visitor volume; ClickFunnels’ gate on contacts, team seats, and course count. That difference is a direct reflection of what each tool is actually built to do — Unbounce assumes you’re sending PPC or campaign traffic to conversion pages and testing them; ClickFunnels assumes you’re building a multi-step funnel with a growing contact list and content library behind it.
Is ClickFunnels worth it?
ClickFunnels is worth it if you need the bundle: checkout, upsells, an affiliate program, and a course area, all under one system, and you’d otherwise be stitching together three or four separate tools (a checkout processor, an affiliate platform, a course host, a page builder) to get the same result. For that buyer, the $97-$297/month range is genuinely competitive against buying those pieces separately.
ClickFunnels is not worth it if none of that applies — if you just need a page that converts PPC or campaign traffic and you already have (or don’t need) a separate checkout, affiliate, or course system. Paying for Backpack and a membership area you’ll never turn on is paying for capability you’re not using.
Unbounce vs ClickFunnels: which one should you actually buy?
Buy ClickFunnels if your business model is the funnel itself — order bumps, upsells, an affiliate program, gated course content — and you want one platform for the whole thing rather than assembling a stack.
Buy Unbounce if your job is landing pages and PPC pages, full stop: you need speed to launch, built-in A/B testing you can trust with real statistical confidence, and Smart Traffic-style optimization, without paying for (or building around) a checkout and affiliate system you won’t use. Unbounce’s entry tier ($29/mo) is also a meaningfully lower cost of entry than ClickFunnels’ $97/mo Launch plan if page-building is genuinely all you need.
ClickFunnels alternative for landing pages
If your actual requirement, stripped of the “funnel” framing, is “I need pages that convert and I want to test which version wins,” ClickFunnels is architecturally more than that job requires — it’s a checkout-and-course platform with a page builder attached, not a page builder with checkout bolted on as an afterthought. Unbounce, Instapage, and Leadpages are the tools built specifically around that narrower job; of those, Unbounce differentiates on its A/B testing depth and AI-assisted traffic optimization (Smart Traffic), which is why it’s the alternative most frequently named against ClickFunnels specifically for page-building use cases.
FAQ
What is ClickFunnels 2.0 pricing?
As of August 2026, ClickFunnels’ four tiers are Launch ($97/mo), Scale ($197/mo), Optimize ($297/mo), and Dominate ($5,997/yr, annual-only), each billed monthly or at a discount annually. All tiers include unlimited funnels and a 14-day free trial; higher tiers add contact volume, team seats, workspaces, and course capacity, not additional page-building features.
What are ClickFunnels’ pricing plans called?
Launch, Scale, Optimize, and Dominate, current as of the 2.0 restructure. If you’ve seen “Basic,” “Pro,” or “Funnel Hacker” referenced, that’s the older ClickFunnels 1.0 naming — it no longer appears on ClickFunnels’ live pricing page.
Unbounce vs ClickFunnels — which is cheaper?
Unbounce’s entry tier starts at $29/mo (Starter) versus ClickFunnels’ $97/mo (Launch), but they’re not directly comparable products — Unbounce’s price buys a page builder with A/B testing; ClickFunnels’ price buys a page builder plus checkout, upsells, affiliate management, and a course area. Compare the tools you actually need, not just the sticker price.
What’s a good ClickFunnels alternative for landing pages?
Unbounce is the most direct alternative if your need is specifically landing pages and PPC pages rather than a full funnel-and-checkout system — it’s purpose-built for that narrower job and typically costs less for teams that don’t need ClickFunnels’ commerce features.
Is ClickFunnels worth it?
Only if you need the bundled checkout, upsell, affiliate, and course system it provides. If you’re evaluating it purely as a landing-page tool, it’s priced and built for a bigger job than that — a dedicated landing-page builder is very likely the better buy.
Who should NOT switch to Unbounce
If you’re already running (or planning to run) order bumps and upsells at checkout, an affiliate program, or a gated course/membership area, don’t force-fit Unbounce around that — it doesn’t attempt any of those jobs, and bolting on separate checkout, affiliate, and course tools around a landing-page builder will likely cost more and integrate worse than ClickFunnels’ single bundled system. ClickFunnels is the right buy for that business model. Unbounce is the better buy specifically for teams whose actual job is landing pages and PPC pages and who don’t want to pay for a funnel/commerce system they won’t use.
Pricing verified directly against clickfunnels.com/pricing and unbounce.com/pricing, August 2026. Vendor pricing changes over time — confirm current figures on each vendor’s own page before purchasing.
