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Keap (formerly Infusionsoft) and Pipedrive get compared constantly because they sit at opposite ends of the same decision: buy one tool that bundles CRM, email/text marketing automation, invoicing, and payments under a single login — or buy a focused sales-pipeline tool and stitch marketing and billing on separately. Keap’s entry price is materially higher than Pipedrive’s. That’s not automatically a mark against it — it depends entirely on how many of the bundled pieces you’d otherwise be paying for anyway. Figures below are current as of August 2026; always confirm live pricing on each vendor’s own site before you buy, since CRM pricing changes often.
Tip: try code CASRAI at checkout for 15% off, if the offer is currently active for this program — codes vary by vendor and aren’t guaranteed.
Keap CRM pricing: what’s actually in the box
As of August 2026, Keap sells new customers a single flat-rate plan rather than the tiered Lite/Pro/Max lineup it used to run — verified directly on Keap’s own pricing page. The base plan is $299/month billed monthly, or $249/month billed annually, and includes 2 user licenses and 1,500 contacts. Additional users are $39/month each, and Keap now charges a mandatory $500 onboarding fee at signup on top of the subscription — budget for that as a real first-month cost, not an optional upsell.
What that single price actually bundles: CRM and pipeline tracking, email marketing automation, SMS/text marketing (a base allotment of messages and voice minutes, with paid upgrade tiers above that), invoicing and payment processing, landing pages and forms, and appointment scheduling — all under one login, with automations that can trigger across all of them (e.g., an invoice paid triggers a follow-up email sequence). That’s the core of the bundle argument: if you’d otherwise be paying separately for an email tool, an invoicing tool, and a scheduling tool alongside your CRM, Keap’s $299-$249/month is being compared against the sum of several subscriptions, not just against another CRM’s sticker price.
Keap CRM cost for a small service business, worked through
Take a two-person service business — the exact size Keap’s included seats target. At the annual rate, that’s $249/month plus the one-time $500 onboarding fee, so roughly $3,488 for the first year (12 × $249 + $500) if nothing else changes. A third user adds $39/month. Compare that to buying a CRM, a separate email marketing platform, and separate invoicing software individually: for many small service businesses, three subscriptions plus the integration work to connect them (so a paid invoice actually updates the CRM record, for instance) can land at or above Keap’s all-in number once you count the time spent stitching tools together, not just their list prices. That’s the honest case for Keap’s higher entry price — it isn’t cheap in isolation, but it can be cheaper than the unbundled alternative for a business that genuinely needs all four pieces (CRM, email automation, invoicing, scheduling).
Infusionsoft pricing: same product, a different name and a changed structure
If you’re seeing “Infusionsoft” in an older review, forum thread, or contract, that’s Keap’s previous brand name — the company rebranded from Infusionsoft to Keap in 2019, and the product line is the same one described above. What has changed more recently than the rename is the pricing structure itself: Keap moved from a multi-tier lineup to the single $299/$249-per-month plan for new signups described above. If you’re quoting “Infusionsoft pricing” from an old source, treat any figure below current 2026 numbers as stale — verify on Keap’s live pricing page rather than an old blog post or cached review.
Keap plans compared: the new single plan vs. legacy Pro/Max/Ultimate
Keap’s own pricing page no longer sells the old tiered lineup to new customers — every new signup goes on the single $299 (monthly) / $249 (annual) plan described above. Existing subscribers who signed up before the 2026 restructuring may still be on legacy Pro, Max, or Ultimate plans at their original pricing; those aren’t available to new customers and Keap doesn’t publish a comparison table for them anymore. Practically: if you’re shopping for Keap today, there is no “which Keap tier” decision to make the way there used to be — the real comparison is Keap’s single bundled plan against whatever unbundled stack (CRM + email tool + invoicing) you’d otherwise assemble, or against a focused CRM like Pipedrive.
Pipedrive pricing at a glance: pipeline-first, add-ons for the rest
Pipedrive prices per seat, not per company, across four tiers billed either monthly or annually (annual billing runs meaningfully cheaper per seat):
| Plan | Per seat, billed annually | Per seat, billed monthly |
|---|---|---|
| Lite | $14/mo | $24/mo |
| Growth | $39/mo | $49/mo |
| Premium | $49/mo | $79/mo |
| Ultimate | $79/mo | $99/mo |
For a two-person team on Pipedrive’s entry tier, that’s as low as $28/month billed annually — a fraction of Keap’s $249-$299 starting point. But the comparison isn’t apples-to-apples: Pipedrive is a sales-pipeline tool first. Email marketing automation (Campaigns) is a separate add-on billed per company by contact volume, not included in any base tier, and Pipedrive has no built-in invoicing or payment processing — you’d connect a separate billing tool via integration if you need one. There’s also no permanent free plan, only a 14-day trial. (Pipedrive’s own pricing page blocks automated fetching; the figures above are cross-checked against current third-party pricing trackers and match what CASRAI verified directly for a companion Pipedrive pricing guide published the same month — confirm exact current numbers at pipedrive.com before buying.)
Keap vs Pipedrive: the honest bundle-vs-focus decision
This isn’t a “which CRM is better” question — Keap and Pipedrive are built for different buying decisions:
- Choose Keap if you’re a small service business that wants CRM, email/text marketing automation, and invoicing under one login and one price, and you’d genuinely be paying for separate tools to cover those functions otherwise. The $500 onboarding fee and $249-$299/month base price are real costs, but they can still come out cheaper than a CRM-plus-marketing-plus-invoicing stack once you count every subscription and the integration work between them.
- Choose Pipedrive if you mainly need a sales pipeline — tracking deals through stages, basic email follow-up, forecasting — and you already have marketing automation and invoicing tools you’re happy with, or don’t need them at all yet. At $14-39/seat/month on the entry tiers, Pipedrive is dramatically cheaper than Keap for teams that don’t need the bundle.
The mistake in either direction is buying features you won’t use: paying Keap’s bundled price while running your invoicing through QuickBooks anyway wastes the part of the price that’s paying for Keap’s invoicing module. Buying Pipedrive and then bolting on a separate marketing automation platform and a separate invoicing tool can, for some small businesses, end up costing more in total than Keap’s all-in price would have — the honest answer depends on which pieces you actually need, not on which vendor has the lower sticker price.
Who should NOT buy Keap
Skip Keap if you only need a sales pipeline and don’t want to pay for bundled email marketing, invoicing, and scheduling you won’t use. A single freelancer or a two-person team that just wants to track leads and follow up will find $249-$299/month plus a $500 onboarding fee hard to justify against Pipedrive’s $14-39/seat entry tiers. Keap is also a heavier lift to set up than a pipeline-only tool — the automation-across-everything design that makes the bundle valuable also means more initial configuration.
Who should NOT buy Pipedrive (without add-ons)
Skip Pipedrive’s base plans if you need real email marketing automation or invoicing built in — Pipedrive doesn’t include either natively, and you’ll be paying for Campaigns (metered by contact volume) plus a separate invoicing/billing tool on top of your per-seat price. Once you add those pieces up, a small service business that genuinely needs all three (CRM, marketing automation, invoicing) may find the unbundled Pipedrive-plus-add-ons total lands close to, or above, Keap’s all-in bundled price — do that full math before assuming Pipedrive is the cheaper choice for your specific mix of needs.
FAQ
What is Keap CRM pricing as of 2026?
New Keap customers pay a single flat-rate plan: $299/month billed monthly or $249/month billed annually, including 2 users and 1,500 contacts, plus a mandatory $500 one-time onboarding fee. Additional users are $39/month each. This replaced Keap’s older tiered Lite/Pro/Max lineup for new signups.
What is the real Keap CRM cost once the onboarding fee is included?
For a first year on the annual plan, budget roughly $3,488 (12 × $249 + the $500 onboarding fee) before any add-on users or messaging upgrades. That’s the number to compare against a full year of separate CRM, email marketing, and invoicing subscriptions, not just Keap’s monthly sticker price in isolation.
Is Infusionsoft pricing the same as Keap pricing?
Yes — Infusionsoft rebranded to Keap in 2019 and it’s the same product line. “Infusionsoft pricing” you find in older sources is outdated; use Keap’s current 2026 pricing (the single $299/$249-per-month plan above) instead of any older tiered figures.
How do Keap plans compare today?
There’s effectively one current Keap plan for new customers ($299 monthly / $249 annually, 2 users included). The older Pro/Max/Ultimate tiers still exist only for customers who signed up before the 2026 restructuring and aren’t sold to new customers, so there’s no multi-tier comparison to make if you’re buying today.
Keap vs Pipedrive: which is cheaper?
Pipedrive is cheaper on sticker price — its entry tier starts at $14/seat/month annually versus Keap’s $249-$299/month flat rate. But Pipedrive doesn’t include marketing automation or invoicing, so the fair comparison is Keap’s all-in bundled price against Pipedrive’s per-seat cost plus whatever separate marketing and invoicing tools you’d add. For a pipeline-only need, Pipedrive wins on cost; for a small service business that wants CRM, marketing automation, and invoicing bundled under one price, Keap can be the better value despite the higher sticker number.
