Written and maintained by CASRAI Editorial Board
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Lusha is one of the few contact-data vendors that lists real self-serve prices on its own site instead of routing every visitor to a sales call, which is exactly why “lusha pricing” gets searched as often as it does — people want a number, not a demo booking. This guide covers what each plan actually includes, how the credit system works day to day, what the free plan is genuinely good for, and the point at which credit-based pricing stops being the cheap option. Figures below are verified directly against Lusha’s own pricing page as of August 2026.
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- Free plan: 40 credits/month, no cost, ongoing rather than a time-boxed trial.
- Starter: $49.90/mo (or $37.45/mo billed annually) for roughly 400 credits/month.
- Professional: $69.90/mo (or $48.95/mo annually) for roughly 600 credits/month.
- Premium: $399.90/mo (or $259.95/mo annually) for roughly 3,400 credits/month.
- The catch at scale: every contact reveal spends credits, so a team doing high-volume outbound prospecting can burn through even the Premium allotment fast — and often does better on a bundled, higher-ceiling model like Apollo.io.
How does Lusha’s credit-based pricing work?
Instead of selling unlimited seat access, Lusha sells a monthly (or annual) pool of credits, and every contact detail you reveal spends some of that pool. Per Lusha’s own site (verified August 2026): revealing an email address costs 1 credit, and revealing a phone or mobile number costs 10 credits. That 10x gap matters more than it looks — a list where you need direct-dial numbers, not just emails, empties a credit pool roughly ten times faster than an email-only list of the same size.
Credits refresh every billing cycle, and what happens to what you don’t use depends on how you’re billed. On monthly plans, unused credits roll over and can accumulate up to twice the plan’s monthly allotment. On annual plans, unused credits reset at the end of each cycle instead of rolling over. That’s a real, practical difference: a monthly Starter subscriber who skips a slow month keeps unused credits as a buffer; an annual subscriber does not.
What does Lusha’s free plan include?
Lusha’s Free plan is $0 and includes 40 credits per month, plus the browser extension, basic prospecting features, and CRM integrations (verified against Lusha’s pricing page, August 2026). Framed as an ongoing free tier rather than a time-limited trial that expires — you keep the 40 credits/month indefinitely, you just don’t get the higher-volume features or credit pool of a paid plan.
40 credits a month is enough for roughly 40 email reveals, or as few as 4 phone-number reveals if you spend it all on direct dials, or some mix of the two. That’s realistic for someone doing a handful of lookups a week — checking a contact before a call, building a short list for one outreach push — and genuinely not enough for anyone prospecting daily. If you’re reaching for the free plan every week and running out before the month resets, that’s the signal you’ve outgrown it, not a reason to ration credits harder.
Lusha’s plans and prices (as of August 2026)
| Plan | Monthly billing | Annual billing (per mo) | Credits/month | Best for |
|---|---|---|---|---|
| Free | $0 | — | 40 | Occasional, low-volume lookups |
| Starter | $49.90/mo | $37.45/mo (~$449.10/yr) | ~400 | A solo user making regular but light contact lookups |
| Professional | $69.90/mo | $48.95/mo (~$587.16/yr) | ~600 | A single active prospector |
| Premium | $399.90/mo | $259.95/mo (~$3,119.21/yr) | ~3,400 | Heavier individual usage, or a team via per-user credit limits |
Individual self-serve plans are priced and sold per single user. Lusha’s own pricing page directs teams larger than 5 seats to talk to sales rather than self-serve — at that point you’re in custom/negotiated pricing territory, not the list price above. The Premium tier and a separate Scale plan add per-user credit limits for teams, which is Lusha’s answer to “how do we stop one rep burning the whole team’s credit pool in a week.”
How many credits does a typical Lusha plan include per month?
In round numbers: Starter runs about 400 credits/month, Professional about 600, and Premium about 3,400 — whether you’re on monthly billing or averaging out an annual plan’s yearly allotment (4,800, 7,200 and 40,800 credits/year respectively), the monthly math comes out the same. Translated into actual outreach: 400 credits is roughly 400 email reveals, or about 40 phone-number reveals, or some blend of both — plan around whichever data type your outreach actually depends on, not just the headline number.
Does Lusha charge per seat or per credit?
Both, in a way that’s worth untangling. The Starter/Professional/Premium price tags are seat prices — each is sold as a single-user subscription, and the number on the page is what one person pays per month. But the thing that actually limits what you can do isn’t the seat, it’s the credit pool attached to it: a single Premium seat with an empty credit balance can’t reveal another contact until the next billing cycle, regardless of how many “seats” are on the account.
Where it gets genuinely per-seat is teams: once you’re over 5 users, Lusha moves you to a sales-assisted, custom-priced plan, and the Premium/Scale tiers add the ability to cap how many credits each individual team member can draw from the shared pool. So the honest answer is: you buy a seat, but you pay for — and run out based on — credits.
Is Lusha cheaper than ZoomInfo or Apollo.io?
Against ZoomInfo: almost certainly yes, and the comparison is a little unfair to make on price alone — ZoomInfo doesn’t publish self-serve pricing at all. It’s a quote-only, sales-led enterprise product, widely and consistently reported to run into five figures a year even for a small team, with the actual number never appearing on a public page. If you want a real price today without booking a call, Lusha wins on transparency by default.
Against Apollo.io: it depends entirely on volume, and this is the tradeoff that matters most for this decision. Apollo also publishes self-serve pricing, but structures it differently — rather than metering every single reveal against a small monthly credit tier the way Lusha does, Apollo’s paid plans bundle a seat price with a large, fair-use-governed allowance (Apollo’s own published Fair Use Policy, verified August 2026, permits paying accounts up to the lesser of their annual spend divided by $0.025 or 1,000,000 credits per account per year — a ceiling that dwarfs what any Lusha tier offers). For light, occasional use, Lusha’s Free or Starter plan is simpler and cheaper than paying for a full Apollo seat you’ll barely touch. For a team doing real volume — daily list-building, high-volume outbound — Lusha’s per-credit model means the bill keeps climbing tier to tier (up to $399.90/mo just for ~3,400 credits on Premium’s monthly plan, with team seats pushed to custom sales pricing beyond that), while Apollo’s bundled allowance is built to absorb exactly that kind of volume without a per-lookup meter running.
Who Lusha’s pricing is (and isn’t) the right fit for
Being direct about this rather than hedging: Lusha’s credit model is a genuinely good deal for the right kind of buyer, and a genuinely bad one for another kind — the pricing structure itself is what decides which camp you’re in, not the vendor’s quality.
Lusha fits well if: you’re a solo user or a very small team doing occasional, targeted lookups — checking a contact before a call, building a short list once a week, supplementing a CRM you already trust. At that volume, 400-600 credits a month goes a long way and you’re not paying for capacity you won’t use.
Lusha is the wrong fit if: you’re running sustained, high-volume outbound — a sales or recruiting team prospecting daily, building large lead lists weekly, or blowing through a monthly allotment before the cycle resets more often than not. That’s exactly the profile Lusha’s own pricing pushes toward Premium or a custom team plan, and at that point the per-credit math stops being favorable — Apollo.io‘s bundled, unlimited-within-fair-use-policy model is very likely the cheaper option at real scale, not just a marketing claim.
Frequently asked questions
How does Lusha’s credit-based pricing work?
You buy a monthly or annual pool of credits, and every contact detail you reveal spends from it — 1 credit for an email address, 10 credits for a phone or mobile number (verified against Lusha’s pricing page, August 2026). Unused credits roll over up to 2x the monthly allotment on monthly plans; annual plans reset unused credits at renewal instead.
What does Lusha’s free plan include?
40 credits a month, the browser extension, basic prospecting features and CRM integrations, at no cost and with no expiration — it’s an ongoing free tier, not a time-limited trial.
Is Lusha cheaper than ZoomInfo or Apollo.io?
Cheaper than ZoomInfo almost by default, since ZoomInfo doesn’t publish self-serve pricing at all. Against Apollo.io it depends on volume: Lusha is cheaper for light, occasional use; Apollo’s bundled, fair-use-governed allowance tends to be cheaper once a team is doing high-volume outbound prospecting.
How many credits does a typical Lusha plan include per month?
Around 400/month on Starter, 600/month on Professional, and 3,400/month on Premium, whether billed monthly or averaged from an annual plan’s yearly total.
Does Lusha charge per seat or per credit?
The list price is a per-seat, single-user subscription, but usage is governed by the credit pool attached to that seat, not the seat itself. Teams over 5 users move to custom, sales-assisted pricing, and Premium/Scale plans let you cap how many credits each team member can draw.
