Written and maintained by CASRAI Editorial Board
Last updated
None of Murf AI, Play.ht, or WellSaid Labs individually pulls enough search volume to justify its own page — but together they answer a real question: once you’ve decided ElevenLabs or Speechify might be more than you need, what does the next tier down actually cost? These three sit in different corners of the same market — corporate voiceover templates, API/podcast narration, and enterprise brand-voice contracts — and this page puts their real pricing side by side, benchmarked against ElevenLabs, so you can see what the lower price buys and what it doesn’t.
Tip: try code CASRAI at checkout for 15% off, if the offer is currently active for this program — codes vary by vendor and aren’t guaranteed.
Murf, Play.ht, and WellSaid at a glance
All figures below are monthly prices; annual-billing discounts are noted where they apply. Verified as of August 2026 — sourcing is noted per vendor, since one of these three (Play.ht) blocked our direct pricing-page fetch and had to be cross-checked against third-party trackers instead.
| Tool | Entry paid plan | What it’s built for | Voice cloning | Source |
|---|---|---|---|---|
| Murf AI | $29/mo ($19/mo billed annually) | Corporate voiceover — e-learning, presentations, product videos, built around a large library of stock voice templates | Not on entry plans; instant/professional cloning is an Enterprise add-on | Third-party pricing trackers (see note below) |
| Play.ht | ~$39/mo (~$31/mo billed annually) | API-first text-to-speech for podcasts, audiobooks, and apps that need TTS piped through code | Instant voice cloning included from the Creator tier up | Third-party pricing trackers (see note below) |
| WellSaid Labs | $19/mo ($10/mo billed annually) | Brand-consistent narration for individual creators, scaling to custom enterprise brand-voice contracts | Not on entry tiers; custom cloned brand voices are negotiated on Enterprise | Verified directly from wellsaid.io |
| ElevenLabs | $6/mo Starter, $22/mo Creator (most popular) | General-purpose voice AI — cloning, dubbing, speech-to-text, sound effects, full studio suite | Instant cloning from Starter ($6/mo); professional cloning from Creator ($22/mo) | Verified directly from elevenlabs.io |
Murf AI pricing
Murf’s own pricing page did not return plan data to a direct fetch during our verification pass, so the figures below come from third-party pricing trackers (G2, Smallest.ai, and others) that converge on the same numbers as of August 2026 — treat them as indicative and confirm the live rate before you buy.
- Free — $0/mo. 10 minutes of voice generation, no downloads, no commercial rights. Enough to test whether Murf’s voices sound right for your script, nothing more.
- Creator — $29/mo billed monthly, or $19/mo billed annually. One user seat, roughly 24 hours of voice generation per year, commercial rights included. This is the plan most solo creators and small teams land on.
- Business — $99/mo billed monthly, or $66/mo billed annually. One editor seat, around 96 hours of annual voice generation, priority support — aimed at teams producing training/e-learning content at volume.
- Enterprise — custom pricing. Unlimited generation, SOC 2 and ISO 27001 compliance, a dedicated account manager, and this is also where Murf’s voice cloning capability lives — it isn’t included on any of the self-serve plans above.
Murf AI promo code
Murf runs seasonal and referral discount banners from time to time (a percentage off the first billing cycle is the common pattern), but we aren’t going to hand you a specific code here — codes rotate and expire, and a stale one is worse than none. Check for an active banner on Murf’s own pricing page at checkout, and treat any third-party “exclusive code” site with skepticism; the site’s own current offer is the only one that’s reliably live.
Play.ht pricing
Play.ht’s pricing page did not resolve during our verification pass (a direct-access issue on our end, not evidence the page doesn’t exist), so these figures are cross-referenced across multiple third-party pricing trackers as of August 2026, which converge closely enough to report with normal confidence — confirm the exact current rate on play.ht before purchasing.
- Free — $0/mo. Around 12,500 characters/month, one instant voice clone, access to the full voice/language library — enough to prototype an integration.
- Creator — around $39/mo billed monthly, or roughly $31/mo billed annually. Roughly 250,000 characters/month, about 10 instant voice clones, full API access and commercial usage rights.
- Higher tiers (Professional/Growth/Unlimited, naming varies by source) scale up character allowances and clone counts, topping out around $99/mo for an unlimited-character, unlimited-clone plan with attribution-free commercial use.
The throughline: Play.ht is priced and packaged for developers piping TTS into a podcast pipeline or an app, not for someone who wants a polished studio UI — the API is the product here, not an afterthought bolted onto it.
WellSaid Labs pricing
Verified directly from WellSaid’s own pricing page as of August 2026 (wellsaidlabs.com now redirects to wellsaid.io). Contrary to how WellSaid is often described, it does publish real entry-level prices — it’s only the enterprise tier where you’re negotiating:
- Trial — free. 3 download minutes/month, curated voices, no commercial rights.
- Starter — $19/mo billed monthly, or $10/mo billed annually (240 minutes/year). Full commercial rights, all English voices, caption files.
- Pro — $49/mo billed monthly, or $33/mo billed annually (2,160 minutes/year). Adobe Express integration, higher sample rate.
- Business — $160/mo per user, billed annually (up to 5 seats). Team workspace, Adobe Premiere Pro integration, live chat support.
- Enterprise — custom pricing, sales-negotiated. This is where WellSaid’s actual specialty sits: a custom-cloned, legally-cleared brand voice under contract, with SSO, security review, and a dedicated success manager — and this tier’s pricing genuinely isn’t published anywhere, for the ordinary reason that brand-voice licensing terms vary by scope and exclusivity.
How these three stack up against ElevenLabs
Verified directly from elevenlabs.io as of August 2026:
- Free — $0/mo, 10,000 credits/month, no cloning.
- Starter — $6/mo, 30,000 credits/month, instant voice cloning, commercial license.
- Creator — $22/mo (the most-picked plan), 121,000 credits/month, professional voice cloning.
- Pro — $99/mo, 600,000 credits/month, high-fidelity API audio output.
- Scale / Business / Enterprise — $299 / $990 / custom per month, scaling seats, workspace collaboration, and (on Enterprise) HIPAA BAAs and custom SSO.
At the entry level, ElevenLabs’ $6/mo Starter plan already includes instant voice cloning — something Murf and WellSaid both reserve for custom Enterprise contracts, and Play.ht only matches from its ~$39/mo Creator tier up. That gap is the real story of this comparison: the smaller tools are cheaper to start, but cloning — the feature that actually makes a voice sound like a specific person rather than a stock narrator — is what you’re trading away to get there.
The honest tradeoff
Cheaper isn’t the same as equivalent. Here’s what each of these three actually gives up next to ElevenLabs:
- Murf leans on a library of corporate-voiceover templates rather than natural, individualized cloning — it’s built for consistent, professional-sounding e-learning and presentation narration, not for capturing a specific human voice convincingly.
- Play.ht is aimed squarely at simple API/podcast use — strong if you’re piping text through code at scale, thinner on the polished studio tooling (dubbing, sound design, multi-speaker projects) that a content team might actually want.
- WellSaid targets enterprise brand-voice contracts, and its real value — a legally-cleared, custom-cloned brand voice — sits behind pricing that isn’t public at all; the published tiers above are for generic narration, not a branded voice.
Who shouldn’t buy the cheaper route: if you need voice cloning that’s actually convincing — for narration, dubbing, or building a voice-driven product — none of these three matches ElevenLabs’ cloning fidelity at a comparable price point, and Murf/WellSaid don’t offer it at all outside custom Enterprise deals. Choose Murf, Play.ht, or WellSaid over ElevenLabs only when budget is the binding constraint and template-quality or API-only narration is genuinely good enough for what you’re making. If voice quality is the point, the entry-level price gap here is smaller than it looks once you account for what’s missing.
FAQ
What does Murf AI cost?
Free for light testing (10 minutes, no downloads); Creator at $29/mo ($19/mo annual) for individual use; Business at $99/mo ($66/mo annual) for small teams; Enterprise custom, which is also the only tier with voice cloning.
Is there a Murf AI promo code?
Murf periodically runs discount promotions, but codes rotate and expire — check Murf’s own checkout page for an active offer rather than relying on a third-party “exclusive code” listing.
How much does Play.ht pricing cost?
A free tier covers roughly 12,500 characters/month; paid plans start around $39/mo billed monthly (roughly $31/mo billed annually) for about 250,000 characters and 10 instant voice clones, scaling up to an unlimited-character plan near $99/mo.
What is the cheapest Play.ht price with API access?
API access is available from the paid Creator tier up (around $39/mo monthly billing) — the free tier is for evaluation, not production API use.
Is WellSaid Labs pricing public?
Mostly, yes — published tiers run from $19/mo down to $10/mo (annual) for Starter up through $160/mo per user for Business. Only the Enterprise tier, which is where WellSaid’s custom brand-voice contracts live, is priced by sales conversation rather than published rate card.
Which is cheapest: Murf, Play.ht, WellSaid, or ElevenLabs?
By published entry price, WellSaid Starter ($10/mo annual) and ElevenLabs Starter ($6/mo) are the cheapest paid tiers; Murf Creator ($19/mo annual) sits in the middle; Play.ht’s paid tier (~$31/mo annual) is the most expensive of the four at entry level. ElevenLabs is also the only one of the four that includes real voice cloning at its cheapest paid tier.
Pricing verified where sourced directly (WellSaid, ElevenLabs) from each vendor’s own pricing page as of August 2026; Murf and Play.ht figures are cross-referenced from third-party pricing trackers because their pricing pages did not return plan data to our direct verification pass. All vendor pricing changes without notice — confirm the current rate before purchasing.
