Written and maintained by CASRAI Editorial Board
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Pipedrive’s advertised prices look cheap next to most CRMs — plans start at $14 a seat. But Pipedrive was built as a visual pipeline tool first, and calling, marketing automation, and AI lead-routing were bolted on afterward as separate paid add-ons. If your team actually picks up the phone to work leads, the number on Pipedrive’s pricing page is not the number you’ll pay. This guide prices Pipedrive honestly, add-ons included, and shows where Close — a CRM built around calling and SMS from day one, with both included in every plan rather than billed separately — comes out cheaper once you account for what it actually takes to run an outbound sales process in each tool. Figures below are current as of August 2026; always confirm live pricing on each vendor’s own site before you buy, since CRM pricing changes often.
Tip: try code CASRAI at checkout for 15% off, if the offer is currently active for this program — codes vary by vendor and aren’t guaranteed.
Pipedrive CRM price by plan: Essential, Advanced, Professional, Power, Enterprise
One thing worth clearing up first, because it trips up anyone comparing quotes against older reviews: Pipedrive retired its five-tier Essential / Advanced / Professional / Power / Enterprise lineup in 2025 and replaced it with a four-tier structure — Lite, Growth, Premium, and Ultimate. If you’ve seen the old names in a review or forum thread, that’s outdated; here’s what’s actually live as of August 2026, cross-checked against current third-party pricing trackers since Pipedrive’s own pricing page could not be fetched directly while writing this (it blocks automated access) — confirm the exact current figures on pipedrive.com before you buy.
| Plan | Per seat, billed annually | Per seat, billed monthly | Roughly maps to old tier |
|---|---|---|---|
| Lite | $14/mo | $24/mo | Essential |
| Growth | $39/mo | $49/mo | Advanced |
| Premium | $49/mo | $79/mo | Professional / Power |
| Ultimate | $79/mo | $99/mo | Enterprise |
Broadly: Lite covers pipeline management, basic reporting, and integrations — a genuinely bare-bones deal-tracking tool. Growth adds email sync, templates, and workflow automation. Premium is where LeadBooster (chat widget, web-visitor tracking, prospecting) and AI deal-scoring get folded in, along with e-signatures and contract tools. Ultimate adds enhanced security controls, data enrichment, and a sandbox for testing changes before they go live. Paying monthly instead of annually adds roughly 25-70% to the per-seat price depending on tier — annual billing is the real “list price” worth comparing against other tools.
Pipedrive CRM cost once you add the Caller, Campaigns, or LeadBooster add-ons
This is where Pipedrive’s sticker price stops being the whole story. LeadBooster, which used to be a standalone ~$32-64/month add-on, is now bundled into Premium and Ultimate — so if you need it, you’re paying for it via the plan tier rather than a separate line item, which is at least simpler. Two other add-ons are not bundled and are still billed separately on top of any plan:
- Campaigns (email marketing/newsletter sending) — billed per company based on contact volume, not per seat. Pipedrive doesn’t publish a single flat rate for this on a page we could verify live; expect it to scale with your contact list size, and get a current quote before assuming it’s included.
- Caller (in-app dialing) — Pipedrive gives paid-plan users a modest allotment of free in-app calling minutes/credits each month, with additional calling volume metered as a paid add-on. We could not independently verify the exact current per-minute or per-credit rate from a live source while researching this piece, so treat any number you see elsewhere with caution and check Pipedrive’s own billing page for the rate that applies to your plan before budgeting around it.
The practical effect: a team that only tracks deals and sends the occasional templated email can genuinely run on Growth or even Lite at the sticker price. A team that wants AI lead scoring, prospecting, and real calling volume in-app is stacking Premium/Ultimate plus metered Caller usage on top — which is exactly the gap this guide is about.
Is there a Pipedrive free plan or only a free trial?
There’s no permanent free tier. Pipedrive offers a 14-day free trial across its plans, after which you’re on a paid subscription. If a “Pipedrive free” result led you here, that’s the trial, not a free-forever plan — budget for a paid seat from the start.
Pipedrive pricing for a small outbound sales team: what it costs to actually make calls in it
Take a realistic small outbound team — three reps, dialing leads daily, not just logging deals after the fact. To get anything close to real in-app calling capacity plus basic automation, that team needs at least Premium ($49/seat/month annual = $147/month for three seats), and then Caller usage on top once the free monthly allotment runs out — an add-on cost this piece can’t quote precisely because Pipedrive’s own rate card wasn’t fetchable, but it is a real additional line, not a rounding error, for a team making dozens of calls a day per rep.
Compare that to Close, verified directly from its own pricing page as of August 2026: calling and SMS are included, usage-based, on every plan — no separate calling product to buy into. Outbound minutes run around $0.02/minute with phone numbers from about $1/month, and that’s it; there’s no tier where calling is locked behind a bundled add-on you have to upgrade into.
| Close plan | Per seat, annual | Per seat, monthly | Calling/SMS |
|---|---|---|---|
| Solo (1 user cap) | $9/mo | $19/mo | Included |
| Essentials | $35/mo | $49/mo | Included |
| Growth | $99/mo | $109/mo | Included, adds power dialer |
| Scale | $139/mo | $149/mo | Included, adds predictive dialer + unlimited recording |
For that same three-rep team, Close Essentials at $35/seat/month annual ($105/month for three seats) already includes native calling and SMS with no add-on to buy — a lower base price than Pipedrive’s Premium tier, before Pipedrive’s metered Caller usage is even added in. Once a team is placing real call volume, Close’s built-in, usage-based calling tends to land at or below what Pipedrive costs once its own calling add-on is priced in, and you get a purpose-built dialer (power/predictive dialing on the higher tiers) rather than calling bolted onto a pipeline tool.
The honest tradeoff: when Pipedrive is genuinely the cheaper, right choice
None of this makes Close the right buy for everyone. If your actual process is visual pipeline management — dragging deals across stages, light email follow-up, minimal-to-no in-app calling — Pipedrive’s base plan is cheaper than Close and does the job well. Don’t pay for Close’s built-in calling infrastructure if you’re not going to use it; a team that emails and occasionally calls from a mobile phone, rather than dialing through the CRM all day, gets little value from calling being “included” and is better served by Pipedrive Lite or Growth at $14-39/seat/month. The decision point is genuinely about call volume and workflow, not which CRM is “better” in the abstract: pipeline-only teams should stay on Pipedrive; teams whose day is built around the phone should price both tools with calling included before deciding.
FAQ
What’s the cheapest way to run Pipedrive if I don’t need every add-on?
Bill annually rather than monthly (roughly 25-70% cheaper per seat depending on tier), stay on Lite or Growth if you don’t need LeadBooster’s bundled prospecting/AI features, and skip Campaigns and heavy Caller usage entirely if your outreach is mostly email and occasional manual calls. For a small team doing light pipeline management, Lite at $14/seat/month annual is the genuinely cheapest way to run Pipedrive as intended.
How does Pipedrive’s total cost compare to Close once calling is included?
Pipedrive’s advertised per-seat price is lower at the entry tiers ($14-39 vs. Close’s $9-35), but that price doesn’t include meaningful in-app calling — you need Premium or Ultimate plus metered Caller usage to get real dialing capacity. Close bundles calling and SMS into every plan as a usage-based feature, so its effective all-in cost for a team that actually phones its leads tends to land close to, or below, Pipedrive’s plan-plus-add-on total, without a separate calling product to configure and pay for.
