Written and maintained by CASRAI Editorial Board
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If you searched “Clearbit pricing” expecting a plan grid on clearbit.com, the reason you can’t find one is the headline fact of this whole page: standalone Clearbit no longer exists as a product you can buy. HubSpot acquired Clearbit in a deal that closed in December 2023 (reported by TechCrunch and other outlets at the time to be worth roughly $225 million), retired the independent Clearbit brand and self-serve checkout, and folded the underlying data-enrichment technology into its own platform. Since HubSpot’s 2024 rollout of its “Breeze” AI product line, that technology is sold as Breeze Intelligence — a credit-based add-on that only works on top of a paid HubSpot subscription.
That single fact changes the pricing math completely, and it’s the thing most “Clearbit pricing” searches in 2026 don’t yet know. This guide covers what Breeze Intelligence actually costs, what happened to Clearbit’s old API plans, and how Apollo.io — which bundles its own enrichment directly into a single per-seat plan with no separate host-platform purchase required — compares as an alternative.
Pricing details below are current as of August 2026. HubSpot’s own Breeze Intelligence pricing page did not return usable detail via automated fetch at time of writing (a 404 on the direct product URL) — where a figure below comes from third-party trackers or user/community reports rather than a HubSpot page we could load directly, it’s labeled as such. Vendor pricing changes; confirm current numbers on the vendor’s own site before buying.
Tip: try code CASRAI at checkout for 15% off, if the offer is currently active for this program — codes vary by vendor and aren’t guaranteed.
Is Clearbit still around? What HubSpot’s acquisition actually changed
Short answer: no, not as an independent product. Clearbit as a company, a standalone website with its own pricing page, and a product you could sign up for without also buying HubSpot — that version of Clearbit is gone. The acquisition closed in December 2023, and by the time HubSpot launched Breeze (its branded AI product suite) in 2024, Clearbit’s enrichment and buying-intent data had been absorbed into that suite under the Breeze Intelligence name. The engineering and data underneath is largely the same lineage; the commercial product wrapped around it is not — you can no longer purchase it on its own terms.
This matters for anyone still budgeting off an old Clearbit quote, an old vendor comparison spreadsheet, or a “Clearbit vs X” blog post written before 2024. Any pricing information dated before the acquisition should be treated as historical, not current.
Clearbit pricing today: the Breeze Intelligence credit system explained
Breeze Intelligence prices its enrichment and buying-signal features on a credit basis, not a flat monthly fee for the enrichment product on its own. Practically, that means two separate costs stack on top of each other before you’re actually enriching a single record:
- A paid HubSpot Hub subscription (Marketing Hub, Sales Hub, or a combined CRM Suite) — Breeze Intelligence is an add-on to an existing paid Hub, not a purchase you can make against HubSpot’s free CRM tier alone.
- Breeze Intelligence credits on top of that subscription — consumed per enrichment action (company/contact data lookups, buying-intent signals) rather than billed as a flat per-seat rate.
So “clearbit price” and “clearbit cost” no longer have a single number to point to the way they did when Clearbit sold direct. The honest answer is: it depends on which Hub tier you’re already paying for, and how many enrichment credits your usage actually burns through in a given month.
Clearbit cost: the real floor once you add a required HubSpot Hub
As of August 2026, HubSpot’s own published pricing puts its cheapest paid Hub tier — Starter — at $7 per seat/month billed annually, or $20 per seat/month billed monthly (confirmed directly from HubSpot’s live pricing page). That Starter subscription is the mandatory floor: without it, there is no HubSpot account tier to attach Breeze Intelligence credits to in the first place.
Layer credits on top of that Starter cost, and third-party SaaS-pricing trackers and community reports (buyers discussing this in HubSpot user forums and G2/Reddit threads, since HubSpot doesn’t publish one clean “Breeze Intelligence costs $X/month” number on a page we could load) consistently place a realistic real-world floor for a small team actually using enrichment at roughly $75/month — Starter’s per-seat cost plus a starter-sized credit bundle. That number climbs quickly once you’re on Professional or Enterprise Hub tiers (which run well into the hundreds to low thousands per month before credits are even added) or once your enrichment volume outpaces the included credit allotment and you’re buying additional credit packs.
This is the central thing most “Clearbit pricing” searches don’t know yet: there is no version of Clearbit-equivalent enrichment available in 2026 for less than a paid HubSpot subscription plus metered credits on top of it. You are not pricing an enrichment tool anymore — you’re pricing a HubSpot add-on.
Clearbit API pricing: what happened to the developer-first plans
Standalone Clearbit sold API access directly — a developer could sign up, get an API key, and pay for enrichment/lookup volume without touching a CRM at all. That self-serve, API-first purchasing path did not survive the transition to Breeze Intelligence. Breeze Intelligence is positioned and sold as a HubSpot platform feature, consumed through HubSpot’s own product surfaces (forms, workflows, the CRM record view) and its credit system — not as an independent, CRM-agnostic API product with its own developer pricing page. Teams that specifically need enrichment as a standalone API call, decoupled from any CRM, are the group most affected by this change, since that exact use case is what the old Clearbit product served and Breeze Intelligence does not cleanly replace it.
Reported cost increases for teams migrating off standalone Clearbit
Teams that were paying for standalone Clearbit before the acquisition and have since migrated report — per third-party pricing-comparison write-ups and user discussion threads, not a HubSpot-published figure — cost increases in the rough range of 30-60% once the required Hub subscription and credit consumption are counted against what they used to pay Clearbit directly. Treat that range as directional, not a guarantee for your specific usage: the actual increase depends heavily on which Hub tier you’re already on (or need to buy into) and how enrichment-heavy your workflow is. Teams already paying for a mid-or-higher HubSpot tier for other reasons see a smaller marginal jump than teams who previously used Clearbit as a lightweight, HubSpot-free tool and now need to buy a Hub subscription from scratch just to keep enriching records.
Apollo.io as an alternative: enrichment bundled into one per-seat plan
Apollo.io takes a structurally different approach worth understanding before you assume Breeze Intelligence is your only option: contact and company data enrichment is bundled directly into Apollo’s own per-seat subscription, rather than sold as a metered add-on that requires first buying a separate host platform. You are not pricing “a CRM subscription plus an enrichment credit system” the way you are with Breeze Intelligence — enrichment is part of what the Apollo seat itself includes, alongside its sales-engagement and prospecting features, in one platform with one bill.
For a team whose main need is enrichment (and the prospecting/outreach workflow around it) rather than a full marketing/CRM platform, that’s a materially simpler pricing shape to budget against than stacking a HubSpot Hub tier plus a credit meter.
The honest tradeoff: when Breeze Intelligence’s HubSpot-native integration is actually worth it
This isn’t a one-sided comparison, and it would be dishonest to present it as one. If your team is already deep in HubSpot and wants enrichment data living natively inside that CRM’s own contact and company records — updating automatically inside the same workflows, lists, and reports your team already uses, with no separate tool to log into and no sync step to maintain — Breeze Intelligence’s native integration is a real, legitimate advantage. Apollo’s enrichment lives in Apollo’s own platform; getting that data into HubSpot means either using Apollo’s own HubSpot integration/sync or exporting and importing it, which is an added step Breeze Intelligence simply doesn’t require because it was built as a HubSpot feature from day one.
Who should not switch away from Breeze Intelligence purely to save money: a team already paying for HubSpot Professional or Enterprise for reasons unrelated to enrichment (marketing automation, service tooling, reporting), where the marginal cost of adding Breeze Intelligence credits is genuinely small relative to the Hub subscription you’re paying for regardless. In that specific case, ripping out an already-integrated enrichment feature to save on a standalone tool, while still paying for the HubSpot Hub anyway, is very likely to add complexity (a second tool, a sync step) without a real net savings.
Who this page’s search intent is actually about — someone comparing “Clearbit pricing” against alternatives because they don’t already have a HubSpot Hub subscription, or don’t want enrichment cost tied to one — is the group for whom Apollo’s bundled, single-platform pricing is the more straightforward buy.
FAQ
What is Clearbit’s price now that it’s part of HubSpot?
There is no standalone Clearbit price anymore. As Breeze Intelligence, the cost is a paid HubSpot Hub subscription (Starter at minimum, $7-$20/seat/month as of August 2026) plus metered enrichment credits on top — reported by third-party trackers to land around $75/month at the realistic entry point for a small team, climbing from there with Hub tier and credit usage.
Can I still buy Clearbit’s API on its own, without HubSpot?
No. The self-serve, CRM-independent API purchasing path that standalone Clearbit offered did not carry over to Breeze Intelligence, which is sold and consumed as a HubSpot platform feature rather than an independent developer product.
Is Clearbit’s data quality the same inside Breeze Intelligence?
The enrichment technology and data lineage are largely the same technology HubSpot acquired, now marketed under the Breeze Intelligence name and delivered through HubSpot’s product surfaces rather than Clearbit’s old ones. We have not independently benchmarked data-quality parity for this page and would treat any specific accuracy claim from either vendor’s marketing with appropriate skepticism until verified.
Does Apollo.io require a separate enrichment purchase like Breeze Intelligence does?
No — that’s the structural difference this guide is built around. Apollo bundles data enrichment into its own per-seat plan rather than metering it as a separate credit add-on requiring a specific host platform subscription first.
See also our related sales-intelligence and CRM pricing breakdowns: ZoomInfo pricing, Lusha pricing, Cognism pricing, Seamless.AI pricing, and HubSpot CRM pricing for the platform side of this exact comparison.
