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Journal of Marketing Research (JMR) is a peer-reviewed journal run by the American Marketing Association (AMA), with articles hosted on SAGE’s journal platform. This page is for researchers deciding whether to submit to it, checking what a citation refers to, or separating it from similarly named titles. It summarises what the AMA states on its own pages, read on 2026-11-08.
What Journal of Marketing Research is
The AMA describes JMR as covering current thinking on marketing research concepts, methods and applications. The AMA runs the journal’s home page; article access runs through its partner SAGE Publishing, and the AMA states that members can read all JMR articles through SAGE.
Not to be confused with
Several titles share most of these words. Searches for "journal of research in marketing" or "journal of market research" do not name this journal. Check the publisher and the exact title before citing: this page covers only the AMA’s Journal of Marketing Research. Other titles with similar names, including the AMA’s own Journal of Marketing, are separate journals.
Who runs it and what it covers
The publisher is the American Marketing Association. Its journal page lists a 2-year impact factor of 6.3 and a 5-year impact factor of 8.5, as shown on 2026-11-08. Treat these as the AMA’s statement. Clarivate’s Journal Citation Reports is the usual metric of record, and Scopus publishes its own CiteScore; the two systems use different formulas and do not give the same number, so cite the system and year you used.
The AMA page also states that JMR is included in the Financial Times top 50 business journals list and on the University of Texas at Dallas research rankings journal list. Our explainer on the Financial Times 50 journal list describes how that list works, and the ABDC journal list guide covers another ranking that business schools use.
How to find articles and submit
- Open the journal page on ama.org and follow its link to the journal on the SAGE platform to browse volumes and issues.
- Use the SAGE search to find articles by title or author; full-text access depends on your institution’s subscription or AMA membership.
- To submit, use the Submission Site link on the AMA journal page, which leads to the journal’s ScholarOne Manuscript Central site.
- Read the journal’s submission guidelines on ama.org before preparing files.
Submission rules at a glance
From the AMA’s JMR submission guidelines (read 2026-11-08):
| Item | What the guidelines state |
|---|---|
| Peer review | Double-anonymized |
| Length | Main limit of 50 pages including title, abstract, keywords, text, footnotes, references, tables, figures and print appendices; Web Appendices are excluded |
| Title | Up to 25 words |
| Abstract | 200 words |
| Footnotes | Typically no more than 10, each no more than 40 words |
| Title-page statements | Ethical considerations, consent, conflicting interest, funding and data availability |
| AI use | Use must be disclosed; AI cannot be listed as an author |
| Similarity check | iThenticate plagiarism screening, including self-plagiarism |
The guidelines also refer to the AMA Editorial Policies and Research Transparency Policy, and give [email protected] as the journal contact. For background on the field the journal serves, see our marketing research overview.
Strengths and limits
- Strength: double-anonymized review and explicit transparency requirements (data availability, funding and conflict statements).
- Strength: listed on the FT50 and UTD lists, which many business schools reference in evaluation.
- Limit: the 50-page cap includes references, tables and figures, so long papers must move material to Web Appendices.
- Limit: the AMA pages do not state open-access terms or article processing charges, so neither should be assumed.
- Limit: impact factors differ by source and year.
Alternatives and neighbouring lists
| If you need | Look at |
|---|---|
| A ranked list of top business journals | Financial Times 50 journal list |
| A business-school journal ranking from Australia | ABDC journal list |
FAQ
What is the impact factor of the Journal of Marketing Research?
The AMA journal page shows a 2-year impact factor of 6.3 and a 5-year impact factor of 8.5 (read 2026-11-08). Clarivate’s Journal Citation Reports is the usual metric of record and may show a different value for a given year.
Is the Journal of Marketing Research indexed in Scopus?
The AMA pages name only the FT50 and UTD lists, not its abstracting and indexing services. Check the Scopus source list or Clarivate’s Master Journal List directly for current coverage.
How do I submit to the Journal of Marketing Research?
Through the Submission Site link on the AMA journal page (ScholarOne Manuscript Central), following the AMA’s guidelines summarised above: double-anonymized files, a 50-page main limit and a title of up to 25 words.
Where can I read JMR issues or find a PDF?
Issues are on the SAGE journals platform. The AMA states that members can read all articles through SAGE; others depend on institutional or per-article access.
Is "Journal of Research in Marketing" the same journal?
No. It is a different title; check the publisher before citing.
Sources
- American Marketing Association, Journal of Marketing Research page, https://www.ama.org/journal-of-marketing-research/ (read 2026-11-08).
- American Marketing Association, JMR submission guidelines, https://www.ama.org/submission-guidelines-journal-of-marketing-research/ (read 2026-11-08).
