Every package below draws on the same methodology CASRAI uses on its own site: keyword research grounded in verified live search demand, content that is fact-checked before publication, and AI-citation auditing built on real LLM-citation tracking data rather than guesswork. In the trailing 28 days (Aug 5–Sep 1, 2026), that methodology drove 71,465 organic Google clicks and 12,789,147 impressions on casrai.org, at a site-wide average position of 7.8. It also produced 357 new content pages — researched, written, fact-checked and published across the US, UK, Canada and Australia in a single continuous cycle, each one checked against real, current search data before a single page was greenlit — and put CASRAI's own guide to this exact topic at position #3.3 for "academic seo" with an 11% click-through rate, well above typical CTR at that position. CASRAI also holds multiple #1 Google rankings on high-intent buyer and trust queries achieved through this same methodology. These are CASRAI's own demonstrated results on casrai.org, not client case studies — this is a new service line and we're showing you the track record it's built on.
Choose the package that matches how much of the work you want CASRAI to carry.
Audit
Best for: teams who need a rigorous, evidence-based diagnosis before committing budget to execution.
This is a one-time engagement. CASRAI audits your institution's current search and AI-answer-engine visibility and hands you a prioritized findings report — no ongoing content production is included at this tier.
- Technical SEO audit: indexation, crawlability, structured data / metadata gaps (including Highwire/PRISM tags and Google Scholar inclusion issues)
- Keyword and search-demand review for your core institutional topics, using real search-volume and intent data rather than assumptions
- GEO / AI-citation audit: whether ChatGPT, Google AI Overviews, and Perplexity currently cite your institution as a source for the questions it should own — and who they cite instead
- Internal linking architecture review: orphaned pages, thin content, and missed hub opportunities
- A written, prioritized findings report with recommended next steps
Not included at this tier: content writing or publishing, ongoing implementation, technical fixes performed on your behalf, or recurring re-audits.
Investment: custom quote, one time.
Growth
Best for: institutions ready to move from diagnosis to sustained execution on a defined cadence.
Growth includes everything in Audit, plus ongoing implementation: CASRAI researches, drafts, fact-checks, and publishes new content on a fixed monthly cadence, and applies the technical and structured-data fixes the audit identifies.
- Everything in the Audit tier, refreshed quarterly rather than as a single snapshot
- A defined monthly volume of new content pages, each individually verified against live search demand before drafting — the same standard behind CASRAI's own 357-page cycle
- Technical SEO fixes implemented directly (structured data, metadata, indexation issues) rather than only reported
- Internal linking work: new content is integrated into your existing site architecture, not published as an island
- GEO monitoring: recurring checks on whether AI answer engines are citing your new and existing content, with adjustments based on real LLM-citation-tracking data
- Monthly reporting against your own search and citation metrics
Not included at this tier: multi-region content strategy (single primary market only), dedicated strategist calls beyond monthly reporting, or priority turnaround on ad hoc requests.
Investment: custom quote, per month.
Full Program
Best for: universities, publishers, and research institutes that want comprehensive, ongoing coverage across SEO and GEO, at higher content volume, with direct strategic partnership.
Full Program includes everything in Growth, scaled up and extended to multi-region coverage, with a dedicated strategist and priority execution.
- Everything in the Growth tier, at a higher monthly content volume
- Multi-region content strategy spanning US, UK, Canada, and Australia search behavior and terminology differences, the same scope CASRAI executed in its own 357-page cycle
- A dedicated strategist with recurring working sessions, not just monthly reports
- Full GEO program: proactive AI-citation auditing across multiple answer engines, with content restructured specifically to earn citations, not just search rankings
- Priority technical implementation and faster turnaround on time-sensitive requests (journal launches, accreditation cycles, funding announcements)
- Quarterly executive-level reporting suitable for presentation to leadership or a board
Not included at this tier: paid media management or non-organic channels — Full Program is organic search and AI-answer-engine visibility, not a paid acquisition program.
Investment: custom quote, per month.
Compare the tiers
| Included | Audit | Growth | Full Program |
|---|---|---|---|
| Technical SEO + GEO audit | One time | Quarterly | Quarterly |
| New content, researched & fact-checked | Not included | Fixed monthly volume | Higher monthly volume |
| Technical fixes implemented | Not included | Included | Included, priority |
| AI-citation (GEO) monitoring | One-time snapshot | Recurring | Proactive, multi-engine |
| Multi-region strategy (US/UK/Canada/Australia) | Not included | Not included | Included |
| Dedicated strategist | Not included | Not included | Included |
| Reporting | Findings report | Monthly | Quarterly, executive-level |
| Price | Custom quote, one time | Custom quote, /month | Custom quote, /month |
Not sure which tier fits your institution? The audit is the lowest-commitment way to see, in writing, exactly where you stand in Google and in AI answer engines today — using the same evidence-based approach behind CASRAI's own results on casrai.org.
