CASRAI · Academic SEO + GEO services
Search and AI-answer-engine visibility, proven on our own site first
CASRAI ranks #1 for terms across research administration, CRediT, and the Dictionary — and shows up as a cited source in AI answer engines, not just Google. We didn't hire an agency to get there. Here's what that work looks like, and how it applies to your institution's site.
- organic impressions, trailing 28 days
- 12.8M
- organic clicks, trailing 28 days
- 71,465
- average ranking position, all tracked queries
- 7.8
sc-domain:casrai.org, Google Search Console
same property, same window
site-wide average — many individual terms rank far higher
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Bottom of funnel
For a buyer who already knows they need this — proof, scope, pricing, and objection-handling.
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The Proof Is in Our Own Rankings
Before we manage search visibility for your institution, look at what the same team and the same method did for casrai.org.
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Academic SEO + GEO Packages
Three ways to work with CASRAI on search and AI-answer-engine visibility, from a one-time audit to full ongoing implementation.
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Academic SEO + GEO: The Questions You're Actually Asking
Straight answers to the objections your VP of Comms, Research Development director, or Managing Editor will actually raise before signing off.
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The Specialist Advantage in Academic SEO
A generalist marketing agency can optimize a landing page. It cannot read a grant abstract, parse an IRB protocol, or explain why Google Scholar ignores your metadata.
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What's Included in an Academic SEO + GEO Engagement
A concrete, phase-by-phase breakdown of the discovery, research, technical, content, and GEO work in a CASRAI engagement, plus what we report and how often.
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Middle of funnel
Educational and authority content for a reader who isn't ready to buy yet.
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What Is Generative Engine Optimization (GEO)? A Guide for Research Institutions and Universities
As AI answer engines replace search-result clicks with direct answers, here is how universities and research organizations earn a citation instead of getting skipped.
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The Complete Guide to Academic SEO in 2026
Why academic institutions need a fundamentally different search strategy than commercial brands — and what actually works when search volume alone can't tell you what to write.
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The New Front Door to Your Institution
Prospective students, faculty, and funders increasingly ask an AI for an answer instead of a search engine for a list of links — here's what that shift actually changes for research institutions.
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SEO & AI-Visibility Audit Checklist
A practical, section-by-section checklist research offices, journals, and academic programs can run today to find out what's actually blocking search and AI-answer-engine visibility.
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Why Most University and Research-Institution Websites Underperform in Search
Five diagnosable failure patterns explain why institutional content doesn't rank — and none of them are fixed by writing more pages.
See where your institution stands before you commit to anything
Free, no-obligation Academic SEO + GEO Visibility Audit — scoped from your own site's real search and AI-citation data.
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